Stop Debating. Start Building (or Killing).
Get a strategic Go/No-Go Validation Report on any backlog idea in 48 hours. Powered by Virtual Customers. Verified by Senior Experts.
The "Zombie Idea"
Your backlog is full of 'maybe' ideas. They aren't good enough to launch, but they are too 'promising' to kill. They generate endless internal meetings, opinions, and uncertainty.
Every week an idea sits in limbo, it drains team energy and focus. You don't need another workshop. You need a decision.
The 48h Tie-Breaker: Hybrid Intelligence
We use "Hybrid Intelligence" to validate ideas in days, not months.
The Engine: Instant Access to "Impossible" Personas
We don't just "ask users." We simulate deep qualitative interviews with your critical stakeholders—even the ones you typically can't access. No recruitment delays, no 'KAM Firewalls,' and no politics. Just brutal honesty.
Bypass the Gatekeepers
Simulate VIP clients (like C-level executives or Key Accounts) without risking the relationship or waiting for KAM permission.
The "Buyer vs. User" Conflict
In B2B, the person paying is rarely the person using. We test your idea against both the Economic Buyer and the End User simultaneously to spot misalignment.
The Critical Skeptic
We simulate "Red Flag" personas (e.g., Compliance Officers, Union Reps, or IT Security) who might "kill" your idea.
Who is Your Analyst?
Your report isn't written by a bot. It is synthesized by a Senior Strategy Consultant with 10+ years of experience in Product/GTM. They use the AI to generate data, but they write the verdict.
Product Discovery Expert, AI Innovator, Group Director of User Experience at Dun & Bradstreet / Bisnode, Telia, and an innovation & product design consultant.
The Validation Sprint
A Productized Consulting Service.
SEK 14,900 (excl. VAT)
48 Hours (Business Days) Turnaround
Includes:
- Validation of 1 Concept.
- Simulation of 3 Stakeholder Personas (e.g., Buyer, User, Legal).
- The Red Flag Report (PDF): Strategic Executive Summary.
- 30-min Strategy Debrief.